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Privacy Statement

1. About Balance

Balance is the dedicated alcohol office for the North East of England. We are hosted by County Durham and Darlington NHS Foundation Trust and commissioned by eleven North East local authorities.

In line with *General Data Protection Regulation (GDPR) we have a duty to protect personal information we collect about you and this privacy statement explains how we do this.

For any queries about Balance or this privacy statement, please contact us at:
Salvus House
Aykley Heads
T: 0191 333 7154

2. What information do we collect?

We may collect the following personal information about you:

We don’t seek to collect or process sensitive personal information (known as ‘special category information’). This includes information about someone’s health or religious beliefs for example.

However, in the unlikely event that we do (for example, if a person voluntarily chooses to provide us with such details through the ‘contact’ section of our website or by emailing us); we will ensure this information is kept private and stored securely, if deemed necessary and we have your explicit consent to do so.

How we use your information

If you have registered as a stakeholder or for an event we will store the details you provide us with in order to be able to contact you about aspects of our work that you express an interest in. You can opt in or out to receiving this information when you register.

From time to time, and only when relevant and with consent, we share personal information of people who contact us with our approved **media agencies to help us develop and deliver campaigns and media services on our behalf. An example would be someone who wants to share their personal story around alcohol. We have a separate process around this to gather consent.

We will never sell or trade personal information to third parties.

We collect cookies on campaign because they enable us to track how people are using our website and therefore they help us to improve its functionality. We also use cookies to serve to serve you our health campaign advertisements on social media sites (e.g. Facebook, Twitter and Instagram. For more details about cookies, and how to set your web browser to restrict or block the cookies which are set by our website, click on our Cookies Policy.

3. Hyperlinks to other sites

Our website may contain hyperlinks to other third party or affiliated websites.

This privacy statement covers this website only so if you link to other websites, you should read the website’s own privacy statement.

4. Communications

If you are an existing partner, we’ll send you communications about our campaigns and resources that may be of interest, unless you have specifically asked us not to.
If you no longer wish to receive communications from us or if you don’t currently receive communications from us but would like to, please email

5. How do we keep your personal information safe?

We look after personal information carefully and undertake several robust security measures:

We cannot absolutely guarantee the security of the internet or external networks of a user’s own device.

6. Your rights

We want our website users to remain in control of their personal information and to ensure this is accurate and up to date.

You can inform us if the information we have for you is incorrect or incomplete and you also have the right to request a copy of your information at any time.

You also have the right for your information to be deleted.

You can request any of the above by contacting us via the contact details provided in section one.

For further details about data protection or privacy rights, you can view the following websites or contact the UK Information Commissioner's Office, which oversees data protection compliance in the UK:

7. Updates to this statement

We regularly review this privacy statement. When we do, we will post a notification on the main page of our website and revise the date shown. We encourage users to check this page regularly to stay informed of any changes and how we are helping to protect the personal information we collect.

This policy was last updated on 23 May 2018.

*From 25 May 2018, GDPR replaces the former EU data protection law. For further details please see

** Gardiner Richardson and Robson Brown are approved and contracted media agencies to Fresh and Balance. These organisations provide media and campaigns services on our behalf and in doing so, we will from time to time share personal data with them in order for us to carry out our business and provide services. However, we will only do so with your consent.